At The MMC Agency, we specialize in medium and small business branding services, and we have a proven brand experience. 

Not sure what you need or don't need? Confused by which branding guidelines to follow to develop a good brand? Or wondering what successful brands (and recognizable brands) do that make it look so easy? 

We're here to help.

Below is a list of frequently asked questions that you may have for your business.  Have more?

Reach out to discuss anything from building trust and marketing trends to search engines, social platforms, customer personas, content strategy, and how to assess your brand's return on investment. 

We're here to help you develop a brand that follows a strategy and design principles to turn prospective customers into current customers. 

Frequently Asked Questions

What is a brand?

It can feel overwhelming if you're new to this whole branding services thing. While a logo might seem like an obvious example of a brand (and necessary to take your business online), what else goes into it?

And what parts do your business need? 

A brand (when related to your business) is all of the intangible items (think logos and values) that help clients and prospective clients recognize and identify you. It's more than one logo (even if it starts there) and includes your core messaging, colors, visuals, and even organizational culture.

What's a good brand example?

A good example of a complete brand is one of the most popular fast food chains, Chick Fil A. The brand is not only known for its unique marketing efforts with a strong brand voice (think playful content) and fresh food and food quality.

But it's also known for employees who say, "my pleasure," and even for the unique way the drive-through line is handled. From social media platforms to photography and one-of-a-kind visual identity (no one expected cows on billboards), the outstanding branding conveys offers to customers in a way that builds consistency and trust.

No one may have expected disruptive ideas to come from a fast food company, and yet the identity of this consumer brand is very well known and identifiable. And with well-strategized branding targeted to their ideal customer, they've built strength in their target market.

But what if you don't have a solid branding budget just yet?

Or your brand takes a more formal tone?

That's ok!

No one starts at the top and everyone is unique.

There are many ways to build trust with customers. The key to outstanding branding is to identify your core mission and values and your core audience and use solid design principles and quality content to build something special.

Maybe instead of playful content, you'll use professional product photography that stands out in your social media marketing. The key is not to copy. It's to be authentic and develop a solid brand from the beginning.

By taking the time to have your own discussion about your business and working with brand agencies to develop your brand, you'll be setting up key differentiators early to help your business become recognizable (and trustworthy) over time.

What are brand strategy services?

Branding services are everything we've talked about above.

At The MMC Agency, our branding services include everything from helping you identify your unique value proposition and values to creating logos, visual assets, and brand guidelines.

We also help business clients with ongoing marketing, social media, copy, graphic design, and website design that helps build upon the foundational brand and help the business grow.

What does a brand strategy agency do?

If you're looking up branding agencies, you may be wondering what to expect.

At The MMC Agency, we help business owners by following our proven process that makes brand development easy.

From developing your brand identity and logo to launching your website, our experienced team focuses on being a business partner that provides guidance, expertise, and some fun along the way!