A new year is coming, which means a new set of marketing initiatives. If you’re not a professional marketer, this can feel overwhelming. From knowing where to allocate marketing dollars to having someone take charge of measuring and optimizing throughout the year, it’s time-consuming and not necessarily what sets your soul on fire.  We get […]

Five Common Website Mistakes That Are Costing You Conversions If you have an existing website, you may be wondering how to know if it’s optimized in your favor. Whether you launched it ten years or ten months ago, this checklist will give you five easy ways to assess your website’s current condition (and act as […]

Your Complete Guide to Making the Most of Your Marketing Dollars If you’re like most businesses today, you know the value of marketing and staying in front of your audience. But you also know the reality of tighter budgets, hiring (and retention) challenges, and wanting more for less. The good news in the marketing world […]

Starting a business is exciting, but it can also be stressful. It can be challenging to do things you’ve never done before, from setting up business bank accounts and choosing a business structure to find a physical space and creating a brand. One of those challenging things will be how to choose a business name. […]

Whether you are just getting started with a new branding project, or it’s time to look at a refresh for your existing brand, one great place to start is by looking internally and assessing your core values and brand rules. You may also look at other successful brands (to see what they have included in […]

If you’re ready to begin building a brand, you may be looking for an effective branding strategy to get started. Regardless of whether your business has been around the block or is just getting started, using a tried and true brand strategy template can help you get what you need for your branding endeavors. How […]

If you’re starting a new business or going through a rebranding process, congratulations! Investing in your visual identity is a great way to improve your company’s image, online presence and build a recognizable brand that is authentic. During the branding process, you’ll select colors with your professional team that will become a foundation for your […]

If you’re in the market for a new or upgraded website, you may be in the discovery phase of comparing options and learning about the web development process. If you haven’t been through it before, it can be hard to know who to partner with for your project. And what to look for when working […]

If you have an existing company that needs a brand update, you may be wondering where to start to successfully rebrand. There are many reasons for updating an existing brand, and we’re here to walk you through the how, what, and why. Here is how to rebrand a company with the same process and strategies […]

What is branding and identity? If you’re asking this question, you might be researching how to build a unique brand identity – or be wondering if you’ve done enough for an existing brand you created. Think of brand identity as a brand’s personality. That’s right – just like you or I might walk into the […]