For Alpha Wealth, our goal was to create an elevated brand, logos, website design, and consulting materials to attract high-level clients and partners. We developed a unique icon for the brand, using the influence of the alpha symbol that signifies the client’s process. Next, we balanced a confident, bold color palette alongside images representing potential clients, partners, and the most relevant cities and environments where they live and work.

In both the website and additional consulting materials, we focused on the user experience using content, layout, imagery, links, and more to empower easy navigation and assimilation of meaningful content that would lead to taking action.