Apple AC came to our team because they needed an updated site that better reflected their significant Central Florida presence, and 25 years in business. Another primary goal was to create something easy for customers to navigate, book services, and contact the Apple AC team. This site had more than 350 pages, but many were outdated and negatively impacting SEO.
We conducted a complete SEO audit and analysis to determine what pages should be updated, removed, and redirected for this project. We also created a new front-facing site with a simplified menu and easy-to-find call-to-action opportunities. The imagery and copy were redesigned to reflect the strength and reputation of Apple's resources, team, and trustworthiness.
Lastly, we supplemented the primary Apple AC logo with a submark that reflects 25 years in business for use throughout the site and in marketing materials.
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Apple Air Conditioning & Heating, Inc.
Search Engine Optimization Audit