This client came to us to create a website designed for a US audience. The global nature of this company makes it necessary to tailor the marketing and copy for a diverse user group. We started by understanding the existing brand and working with the global team to ensure we represented the product and company properly.
We also worked extensively to create copy for the US-based audience and non-technical content that would convey the software platform and abilities more clearly. Lastly, we created a website layout suitable for payors and care groups to support the sales process. We continued to work with the client post-launch to create content and add to the website as technology updates and news-worthy attention were generated.