If you’re starting a new business or going through a rebranding process, congratulations! Investing in your visual identity is a great way to improve your company’s image, online presence and build a recognizable brand that is authentic. During the branding process, you’ll select colors with your professional team that will become a foundation for your […]

If you have an existing company that needs a brand update, you may be wondering where to start to successfully rebrand. There are many reasons for updating an existing brand, and we’re here to walk you through the how, what, and why. Here is how to rebrand a company with the same process and strategies […]

What is branding and identity? If you’re asking this question, you might be researching how to build a unique brand identity – or be wondering if you’ve done enough for an existing brand you created. Think of brand identity as a brand’s personality. That’s right – just like you or I might walk into the […]