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Power Words List (And How to Use Them)

If you’ve casually heard the term “power words” you may be asking yourself, what is a power word? And better yet, how do you use power words to up-level your copy?

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How To Hire A Copywriter

Wondering how to hire a copywriter or want to find out how to find one. Or, how to know when you do! As professional writers and marketers, we’ve learned a few key things that will help you make the best choice when it comes to finding a copywriting expert for your business. How And Where […]

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How To Choose A Business Name

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Starting a business is exciting, but it can also be stressful. It can be challenging to do things you’ve never done before, from setting up business bank accounts and choosing a business structure to find a physical space and creating a brand. One of those challenging things will be how to choose a business name. […]

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Best Brand Guidelines Examples

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Whether you are just getting started with a new branding project, or it’s time to look at a refresh for your existing brand, one great place to start is by looking internally and assessing your core values and brand rules. You may also look at other successful brands (to see what they have included in […]

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Branding Strategy Template

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If you’re ready to begin building a brand, you may be looking for an effective branding strategy to get started. Regardless of whether your business has been around the block or is just getting started, using a tried and true brand strategy template can help you get what you need for your branding endeavors. How […]

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The Best Brand Colors – And Why They Matter

Branding

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If you’re starting a new business or going through a rebranding process, congratulations! Investing in your visual identity is a great way to improve your company’s image, online presence and build a recognizable brand that is authentic. During the branding process, you’ll select colors with your professional team that will become a foundation for your […]

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What is Website Development Process?

Website Design

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If you’re in the market for a new or upgraded website, you may be in the discovery phase of comparing options and learning about the web development process. If you haven’t been through it before, it can be hard to know who to partner with for your project. And what to look for when working […]

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How to Rebrand a Company

Branding

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If you have an existing company that needs a brand update, you may be wondering where to start to successfully rebrand. There are many reasons for updating an existing brand, and we’re here to walk you through the how, what, and why. Here is how to rebrand a company with the same process and strategies […]

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What is Branding and Identity?

Branding

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What is branding and identity? If you’re asking this question, you might be researching how to build a unique brand identity – or be wondering if you’ve done enough for an existing brand you created. Think of brand identity as a brand’s personality. That’s right – just like you or I might walk into the […]

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What is Brand Strategy?

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Whether you’re a brand new entrepreneur or a tried and tested business owner, building a brand strategy is a key component to long-term success. A successful brand is established, easy to recognize, and fully representative of the business itself. It’s so much more than buying a basic logo on Fiverr. So, first things first – […]

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What Does A Web Designer Do?

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Whether you’re in the market for a new job or looking for a web designer for your project, you may be asking the question, “what do web designers do?”

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What Does A Custom Web Development Company Do?

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A custom web design company helps you create a new, professional website.