A new year is coming, which means a new set of marketing initiatives. If you’re not a professional marketer, this can feel overwhelming. From knowing where to allocate marketing dollars to having someone take charge of measuring and optimizing throughout the year, it’s time-consuming and not necessarily what sets your soul on fire.  We get […]

Five Common Website Mistakes That Are Costing You Conversions If you have an existing website, you may be wondering how to know if it’s optimized in your favor. Whether you launched it ten years or ten months ago, this checklist will give you five easy ways to assess your website’s current condition (and act as […]