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If you’ve casually heard the term “power words” you may be asking yourself, what is a power word? And better yet, how do you use power words to up-level your copy?

If you’re reading this, chances are you are looking for ways to improve your copy. Whether that means tips to clarify your message or convert more clients, you’re in the right place. Here, we’ll cover some copywriting secrets to maximize your efforts. As a professional consultant for over a decade, I helped organizations with communications, […]

After joining a room of 70 women this past week, at the She Hustles inaugural event, I started thinking. All of these boss babes were there with a common goal – to network and learn how to grow their own business from other successful entrepreneurs. It’s also possible one or two may have come just […]

Wondering how to overcome self doubt? Self doubt should really be an oxymoron in my opinion. I mean, strangers can doubt me all they want, but I’m all I have! Shouldn’t I believe in myself no matter what? The truth is I should – but sometimes I don’t.  As an entrepreneur, female, partner, friend – […]

Wondering how to hire a copywriter or want to find out how to find one. Or, how to know when you do! As professional writers and marketers, we’ve learned a few key things that will help you make the best choice when it comes to finding a copywriting expert for your business. How And Where […]

Recently at my apparel company, Celiac Cutie, we instituted a pay-it-forward giveaway. So instead of tagging fifteen of your closest friends to secure your spot for some swag, all you had to do was tag one person. The catch was, this person had to be a positive and bigger impact on your life and you […]

Copywriting is a fancy term for words. Think less copy, more writing. And it’s been around for a very very long time (documented as a career in the 1800’s!).